Rayban-Wayfarer -Clubmaster -Rock the Amber -Luxottica Group Mido 2014

 
 
 The Luxottica booth was one of the biggest in Mido Hall 13 and easy to recognize it Thanks to this huge wayfarer frame in the middle where people could relax in front and watch in a mega screen the new collections of sunglasses and frames for this spring 2014

Lo stand di Luxottica al Pad 13 era ovviamente uno dei più grandi e anche riconoscibile vista la dimensione del modello Wayfarer esposto
Inoltre ci si poteva accomodare sui puff e guardare le immagini sui mega schermi delle nuove collezioni occhiali sole e montature 2014

 

 Fra le novità i colori delle montature in metallo e la varietà di colori delle lenti sia in tinta unita, sfumati e mirrored
Il modello Clubmaster è stato declinato anche alla collezione vista ed il Rayban presentato con montatura in velluto , il famoso I-Pech

The new collection presents new trend colors in frames and sun lenses solid colors , gradient and mirrored in the most fashionable colors
The model Clubmaster is now available also in the frame collection and in the new material I pech


 

Rock the Amber

un'altra attesissima novità le lenti Ambermatic proposte sui modelli Wayfarer e Clubmaster
lenti che reagiscono alla situazione atmosferica adattandosi all'ambiente
nelle giornate nuvolose si scuriscono adottando un color ambra che migliora la visione
in quelle calde e soleggiate la lente assume un tono marrone che respinge il riverbero della luce
nei giorni caldi e freddi le lenti diventano grigie proteggendo gli occhi dalla luce e dai riflessi
Rock the Amber
iconic models Wayfarer and Clubmaster wear lenses which react to the light and temperature and change color in according to the needs of the users
The characteristics of the Ambermatic lenses are several:
during sunny days and cold they changes in color grey for superior protection from the light and reflection
On hot sunny days they turn brown to block the glare
on cloudy days the lenses turn darker in a amber tone
 

New folding Rayban !

 

Best shades to make your snow-holiday chic

Today I want to show you the most fashionable sunglasses and Google to wear during your sky holidays this season If there’s one thing I love about snow is the quiet and surreal atmosphere that can donate to any landscape. The silence, the snowflakes that fall slowly, and the feeling of being inside one of those musical boxes with the snow and lit houses And the snow that makes every town magical to my eyes.

Christian Dior Lunettes de soleil Dior Solar, 330 euros

sunglasses by Dior
gafas de sol Dior
occhiali da sole Dior euro 330,00





Ray-Ban con lenti polarizzate

Ultra Aviator polarized sunglasses

Ray-Ban Lunettes de soleil Ultra Aviator avec verres polarisés, 300 euros

Pharrel by Moncler


Acetate and gold-colored metal ski glasses. €370


                                                                 Lunettes de soleil masque en acétate et métal doré brillant, 370 euros.
 

Zeal Masque HD camera Google Base Night, 168 euros

Base Night HD camera goggles. €168

 maschera da sci Zeal con HD camera

Now New Next -It s Christmas Eve!

Christmas Eve has officially started

 Idee da prendere al volo- must di stagione Gli occhiali sono per sempre come un gioiello Idea Regalo: aviator solid gold , un cadeaux unico o quasi ( ne sono stati prodotti in serie limitata 1200 paia nel mondo) Price: E.2800,00 rayban.com
Gucci Gold shoes
Dolce&Gabbana Leaves Gold collection

Miu Miu  eyewear Bold squared e.230,00

Rayban Gold 2.800,00 euro

 

 Dolce & Gabbana -Leaves collection

The colors of the Autumn-

November :
Tu erés un eterno optimista. incluso si se trata de un día de lluvia, si sabés que el sol puede echar un vistazo más tarde. y por  eso siempre  llevas un par de gafas de sol en tu bolsa. Elige tu estilo y dejas que los pocos rayos golpean tu cara
                       

You are an eternal optimist. Even if it s a rainy day, you know that the sun may peek you later.
And because of this you a lways keep a pair of sunglasses in your bag.
choose your style : wayfarer- bold- overshaped-reinvented aviators- square- oval-
and let the few rays hit your face

/

Spring Summer 2013 - what s new?

 new models such as acrylic glasses with colored lenses and frames are doing very well this season, however, do give another place for traditional models, such as the aviator, oversized, and cat-eye glasses as these classic pieces are still one of the must-haves for this season trends. And that is why Ray Ban has brought their most super iconic aviator with mirrored lenses.