OUT OF MIDO 2nd Edition - Milan 2014 -Art & shades -Spring colors

Maybe you don t know that from 10th to 14th April during the Week of the Design in Milan it was also running the 2nd edition of OUT OF MIDO
It s a different way of exibiting an event dedicated to the Design

This year the Eyewear Brand Companies were 15
Apro Spectacles -Claire and Oliver Goldsmith-Eurodecori with the Brands Assoluto and Emporio Veneziano-Eye Technologies with the Brand Milano 6769-Full Spot-Glassing-Happiness Shades-Lara D'-Maui Jim-MDM with the Brand :Les Pièces Uniques-Nico Design with Derapage and Vanni-Patty Paillette-Rodenstock with Mercedes and Porsche Design-Saraghina Eyewear  and Spectre.

Nei giorni scorsi durante il salone del mobile a Milano Showroom 31  Opificio Via Tortona -si è svolta la 2a edizione di OUT OF MIDO
alla quale hanno partecipato 15 aziende con una affluenza di 18.000 visitatori

Here some shoots of the Exibitors shades and news

MODEL P8508
retro style Aviator polarized lenses
Price E 255,00

Porsche Design and Mercedes Benz Style  for Rodenstock Group -who focused the collection on the Sunny Days, the new generation of sunglasses

and the model Sidewall in limited edition (300 pcs )which is milled out of one whole piece of metal with additional side lenses which offer enhanced glare and wind protection
The price is 755,00 E.



 

Sidewall model


Patty Paillette Eyewear
the Design of Patrizia Shelabarger has a retro flavor and numeros patterns are inspired by Japonese kimono prints , multicolor prints, stripes , micro and macro flowers , polka dots in oval, cat.eye, round and butterfly shapes of the '60 and '70





Nico Design  presented the Brands Derapage and Vanni










Maui Jim model
Holoholo
2014 Price E.228,00




 

 

OUTOFMIDO
SPEKTRE DESIGN

 

Happiness Shades at OUTOFMIDO
2014

Saraghina Eyewear

MIDO 2014 news preview Persol Dolce & Gabbana Italia Independent JF Rey Patty Paillette

Fra lo novità la capsule collection FILM NOIR EDITION  di Persol che ha riprodotto  un elegante modello anni' 50 della Freccia Persol Phoenix, reinterpretando la chiave noir di quegli anni
Persol evoca i film polizieschi  anni 50 con diversi modelli Ganster , Femme Fatale,Reporter, Detective, modelli disponibili con lenti Polar e photo polar anche sfumate realizzate in cristallo


Persol the Italian eyewear company produced a capsule collection called FILM NOIR EDITION
these models take some some of Persdol's most iconic frames and give them some special edition styling. Namely THE GANSTER THE DETECTIVE THE REPORTER AND THE FEMME FATALE
this collection is inspired by the characters and iconography of the '50 film noir



DOLCE & GABBANA limited edition
 The designers presents a unique item that pays tribute once more to the floral theme, the front and the temple are embellished with thousend micro pieces

Realizzato con un totale di circa mille micro tasselli che impreziosiscono l asta ed il frontale riproducendo mille tipologie di fiore , un tributo al tema floreale tanto amato dagli stilisti Dolce & Gabbana
 

ITALIA INDEPENDENT & J.F -REY  will be also in Mido with their capsule collection
to seduce fashion and design lovers
 

Patty Paillette by Patrizia Schelabarger

unique and original collection , a must haves to express personality available in attractive color and print combination in several shapes oval, cat eye round butterfly  with Zeiss lenses

OXYDO by Sigrid Calon
una capsule collection per la Primavera Estate 2014 La designer olandese ha rivestito gli occhiali Oxydo di trame di tessuti e rigorose geometrie in combinazioni policrome innovative e sorprendenti
la capsule collection è prodotta in due modelli in quattro diverse combinazioni cromatiche
Oxydo è distribuito da Safilo Group