New York Pop Up Shop- Linda Farrow celebrated the BOFFO Building Fashion Project in NY

Linda Farrow celebrated the Boffo Building Fashion Project in New York

New York Pop Up shop

preview of @LindaFarrow's pop-up opening for 20days Inside one of @boffo-ny s incubox.
The eyewear designer together with architects Neiiheiser and Valle designed a space that combines fashion, art and architecture into a unique shopping experience
The pop-up store is located at the SuperPier at Hudson River Park, New York, is an exciting project for Linda Farrow.The installation will offer a selection of eyewear from the Linda Farrow collection, as well as its celebrated international designer collaborations. Unveiling for the first time the SS14 collaboration collections with Suno and 3.1
Phillip Lim, as well as continuing collaborations with designers like Dries Van Noten, Jeremy Scott, Oscar de la Renta, The Row, and Prabal Gurung

Alongside the eyewear collection, the installation will offer a capsule collection in celebration of the Linda Farrow 10th anniversary of the relaunch of the brand. Expanding into lifestyle for the first time, the capsule collection is a luxurious selection of collaborative projects created with leading designers including shoes by Nicholas Kirkwood, lingerie by Agent Provocateur, jewellery by Mawi and the first Linda Farrow handbag, among other items and will be the exclusive brick & mortar to carry the capsule in New York.

Established in 1970, the Linda Farrow brand of luxury eyewear rose quickly to acclaim amongst stylish Londoners and international jet set. Originally a fashion designer, Linda Farrow was one of the first to treat sunglasses as fashion, producing collection after cutting-edge collection.

The only objects present are the Linda Farrow glasses, suspended against an undulating environment of rich material qualities - coarse piles of stone, gold displays, ethereal mirrors, polished marble, and crisp light. Parallel walls of mirrored reflection multiply the space in both directions, creating an infinite field that is both heavy and light, an expansive landscape paradoxically contained within the confines of a shipping container, an oasis of luxury and warmth unexpectedly discovered in a cold warehouse by the Hudson River.

by Ibizaporlavida

Thank you