Sportmax has created its first collection of sunglasses in collaboration with heritage British eyewear company Cutler and Gross for spring 2014.
The collection is composed of six different styles which reinvent the icons of eyewear history. All styles will be available inside SPORTMAX and CUTLER AND GROSS stores from November 2013 and in a limited selection of high-end optical stores from February 2014.
For the Ad Campaign the Maison has choosen the dj and model Leigh Lezark,
6 portraits by Swedish photographer Julia Hetta
the preview of the first collection was presented in Milano fashion week SS14
Each model is available in 4 colours and is hand-crafted in acetate, with special two models with acetate and metal detailing
The tip of each temple is decorated with a rhomboid shaped metal detail, inspired by brilliant Swarovski crystal, like the one hand-sewn onto every Sportmax garment, the brand’s
symbol and signature
Sportmax View embraces the future, setting a new way of wearing and interpreting the eyewear accessory