miércoles, 30 de octubre de 2013

Preview on first Sportmax sunglasses collection soon available




Sportmax has created its first collection of sunglasses in collaboration with heritage British eyewear company Cutler and Gross for spring 2014.
The collection is composed of six different styles which reinvent the icons of eyewear history. All styles will be available inside SPORTMAX and CUTLER AND GROSS stores from November 2013 and in a limited selection of high-end optical stores from February 2014.
For the Ad Campaign  the Maison has choosen the dj and model  Leigh Lezark,

 6 portraits by Swedish photographer Julia Hetta





 the preview of the first collection was presented in Milano fashion week SS14
 Each model is available in 4 colours and is hand-crafted in acetate, with special two models with acetate and metal detailing
 


The tip of each temple is decorated with a rhomboid shaped metal detail, inspired by brilliant Swarovski crystal, like the one hand-sewn onto every Sportmax garment, the brand’s
symbol and signature
.
 Sportmax View embraces the future, setting a new way of wearing and interpreting the eyewear accessory
 Milano FW SS14