Moncler Lunettes collection by PHARREL WILLIAMS waiting the launch in Paris Silmo

THE WORLD IS ABOUT TO SEE ITSELF THROUGH THE LENSES OF MONCLER AND PHARRELL WILLIAMS

Williams will also star in the upcoming advertising campaign, where he is expected to sport a sample of his new designs. According to WWD, the frames will have a 50s retro look, be crafted from titanium, and be designed to resemble an oversized mask.

The new shades will be available in Moncler stores and for online retail from September 26^th, launching during Paris’s upcoming Ready-To-Wear season,

The launch will also coincide with the Paris’ Silmo World Optical Fair, to run from September 26^th to 29^th.

Moncler booth in Paris Silmo 2013