OUT OF MIDO 2nd Edition - Milan 2014 -Art & shades -Spring colors

Maybe you don t know that from 10th to 14th April during the Week of the Design in Milan it was also running the 2nd edition of OUT OF MIDO
It s a different way of exibiting an event dedicated to the Design

This year the Eyewear Brand Companies were 15
Apro Spectacles -Claire and Oliver Goldsmith-Eurodecori with the Brands Assoluto and Emporio Veneziano-Eye Technologies with the Brand Milano 6769-Full Spot-Glassing-Happiness Shades-Lara D'-Maui Jim-MDM with the Brand :Les Pièces Uniques-Nico Design with Derapage and Vanni-Patty Paillette-Rodenstock with Mercedes and Porsche Design-Saraghina Eyewear  and Spectre.

Nei giorni scorsi durante il salone del mobile a Milano Showroom 31  Opificio Via Tortona -si è svolta la 2a edizione di OUT OF MIDO
alla quale hanno partecipato 15 aziende con una affluenza di 18.000 visitatori

Here some shoots of the Exibitors shades and news

MODEL P8508
retro style Aviator polarized lenses
Price E 255,00

Porsche Design and Mercedes Benz Style  for Rodenstock Group -who focused the collection on the Sunny Days, the new generation of sunglasses

and the model Sidewall in limited edition (300 pcs )which is milled out of one whole piece of metal with additional side lenses which offer enhanced glare and wind protection
The price is 755,00 E.



 

Sidewall model


Patty Paillette Eyewear
the Design of Patrizia Shelabarger has a retro flavor and numeros patterns are inspired by Japonese kimono prints , multicolor prints, stripes , micro and macro flowers , polka dots in oval, cat.eye, round and butterfly shapes of the '60 and '70





Nico Design  presented the Brands Derapage and Vanni










Maui Jim model
Holoholo
2014 Price E.228,00




 

 

OUTOFMIDO
SPEKTRE DESIGN

 

Happiness Shades at OUTOFMIDO
2014

Saraghina Eyewear

PORSCHE DESIGN - CHESTER BENNINGTON OF LINKIN PARK DEBUT - CAPSULE COLLECTION

Porsche Design Booth Mido 2014

Next June the leader of the rock Group Linkin Park will debut with his Porsche Design capsule collection
Chester Bennington designed for the German luxury brand a leather vintage black jacket , a t-shirt limited edtion , black slim cut demin jeans, boots , a travel iconic bag and sunglasses

The collection Porsche Design by Chester Bennington will be available in the Porsche Design stores
in two months



Chester Bennington
leader of the
Linkin Park


Il leader del gruppo rock Linkin Park, Chester Bennington debutta a Giusgno con una sua capsule collection
in collaborazione con Porsche Design
Composta da 6 pezzi : una giaca in pelle nera vintage da motocross, dei jeans slim cut neri in denim, una T shirt limited edition, stivali , una iconica borsa da viaggio ed un occhiale da sole
La caspule collection sarà disponibile da Giugno nei negozi Porsche Design- a Milano in Via della Spiga 42


The ecletic style alt rock & Porsche Design

JUNE 204 DEBUT

El cantante leader del grupo  rock
Linkin Park ha hecho una capsule collection
por la Marca de Lujo Alemana
Porsche Design
que hara su debut el Junio que viene
en las tiendas monomarca
en todo el mundo

 

 The eyewear Porsche Design are distributed by Rodenstock

 

MIDO 2014 - What we expect to see?

In 10 days will open again Mido exibition in Milan
What we expect from 2014 edition?


 
 
Rodenstock -
presented during Opti Munich , the Claudia Schiffer by Rodenstock collection will be a protagonist also in Milan. The collection is inspired by '60 and '70 colors and trends and is perfectly on line with the style of the German Top Model, her passion for Vintage and nature
eight sun models in four different colors, form transparent pink and green to a tortoiseshell pattern from black to burgundy


 

Safilo
Bottega Veneta -
propone un nuovo occhiale da sole per la primavera-estate 2014 dalla silhouette butterfly di ispirazione anni' 50 la nuova montatura è in acetato, arricchita da un delicato effetto color-black , e in tonalità classiche come l' avana maculato. Il nuovo occhiale da sole è personalizzato dalle cifre stilistiche del marchio quali l'iconico motivo intrecciato che dona risalto all'anima in metallo delle aste, la farfalla fotoincisa e gli studs
Mod BV269/S

Starting the new season with modern elegance , Bottega Veneta introduces a new woman model
In acetate , butterfly shaped  enhanced by a subtle color-blocking effect In addition the sunglasses are available in the classic shades of ,mottled havana with brown lenses , and dark grey with brown lenses

OPTI MUNIC -1st DAY Claudia Schiffer by Rodenstock”

CLAUDIA SCHIFFER BY RODENSTOCK

TOP MODEL CLAUDIA SCHIFFER presented her first collection of sunglasses and optical frames for women in collaboration with Rodenstock

For the model perfect spectacles are an intimate accessory that should not be missing for an immaculate look
The collection combines Claudia's idead and Rodenstock 's expertise


La ex top model Claudia Schiffer se ha asociado con Rodenstock, especialista alemán en fabricación de gafas y monturas, para el desarrollo de "Claudia Schiffer by Rodenstock", su primera línea de gafas.

La colección  ha venido a la luz durante el salón Opti trade fair de Munich  hoy 10 de enero 2014y , posteriormente, será lanzada en todo el mundo en una selección de ópticas y boutiques de moda.

La línea "Claudia Schiffer by Rodenstock" está compuesta por gafas de sol y de vista para mujeres.

 Rodenstock, Deutschlands führender Hersteller für Brillengläser und Brillenfassungen, bringt im Januar 2014 seine erste Eyewear Kollektion mit Supermodel und Fashion-Ikone Claudia Schiffer auf den Markt. Die Kollektion "Claudia Schiffer by Rodenstock" umfasst Sonnen- und Korrektionsbrillen für Damen. Alle Eyewear Modelle   präsentiert.  erstmals auf der Fachmesse opti im Januar 2014